We inherited the challenge of an unknown brand, with no clear positioning, no emotional equity, no rational reason to purchase, and a confusing name.
In turning this around, we worked from the insight that you just can’t escape from 'stuff'. From the moment you're born to the day you die, you either accumulate your own stuff or you inherit stuff from other people.
Stuff in itself isn’t the problem – it’s when it doesn’t have a proper place to be stored. The result? Mess.
New logo, tagline, website and communications repositioned Creative by Design as the company to “... sort your stuff”.